ABOUT US

MEET THE FOUNDER

My name is Adriana, I struggled with adult acne, and felt completely overwhelmed by the skincare market. With so many products to choose from, I ended up spending hundreds of pounds on skincare that didn’t work for me.

I have also always loved buying beauty boxes, but most are filled with random products that don’t work together. Usually, only one or two products caught my eye and the rest sat on my shelf or I would give them away.

I created REGIMES to give you beauty boxes with purpose. Each box features a curated and effective skincare regime designed to help you affordably discover what truly works for you and your skin.

THE DR ADEL REGIME

It all began in April 2025 with our first REGIMES box, created with dermatologist Dr Adel. This evening routine brought together a cleansing oil, exfoliant and retinol, alongside a moisturiser and body lotion. Designed to support skin renewal and long term skin health, it focused on getting the fundamentals right and showing how to use actives properly within a routine.

THE JAMES WELSH REGIME

Our next box was created with James Welsh, built around a complete morning routine. Featuring a targeted cleanser, toner, hydrating serum, barrier balm and SPF, it focused on actives combined with hydration and protection. A simple, consistent routine designed for everyday use.

THE ANDREW WHEATCROFT REGIME

This regime was curated by Andrew Wheatcroft and combined AM and PM steps into an effective, flexible routine. It included a gentle cleanser, targeted treatments such as retinal and azelaic acid, a hydrating serum, and a moisturiser/SPF. The evening focused on skin renewal, while the morning centred on hydration and daily protection, creating a balanced routine that could be used consistently for long term results.